Increasing Returns with Marcelo P. Lima
A Heller House podcast

Increasing Returns

We apply the principles of value investing to the industries of the future.

Complete archive

Every episode, in one place.

Conversations and observations about businesses, technology, industries, and long-term investing.

Ep. 19 - Why SaaS is Like Walmart

Software as a service (SaaS) companies are frequently misunderstood because they are investing for the long-term and don’t generate accounting profits today. It turns out SaaS shares an eery resemblance to Walmart when it was in hypergrowth mode. To find out why, listen on. A transcript of this…

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Ep. 18 - Why Empire Building is Important

How do modern business empires resemble the Mongolian Empire assembled by Genghis Khan and his descendants? And why is it important, as an investor, to identify these empires? For a transcript and images referenced in the show, please visit: https://hellerhs.com/why-empire-building-is-important/

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Ep. 17 - Roblox, the Coming Ad Titan

“In the next three to five years, every brand will have a Roblox strategy.” Quite an interesting statement from Roblox's VP of Brand Partnerships, Christina Wootton! In this episode we explore the opportunity for Roblox to build an advertising business and dramatically increase its monetization.…

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Ep. 15 - How We Think

How do we think about investing at Heller House? This episode explores how we think about our companies, the markets they operate in, valuation, and much more. We discuss our values, alignment of interests, mission and goals. A transcript of this episode is available here:…

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Ep. 14 - The BNPL Revolution

Klarna, Affirm, and AfterPay are taking an increasing share of ecommerce payments by offering buy now, pay later (BNPL) to consumers. We take a close look at Affirm, and how it's actually a really old idea whose time has finally come. A transcript is available on our site:…

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Ep. 13 - Boom Supersonic: Getting There in Half the Time

Blake Scholl, the founder of Boom Supersonic, likes to say that there are only two places in the world where you can find a supersonic airliner: in a museum, and in Boom's headquarters. In this episode, we talk about this interesting company that is trying to finally bring back supersonic…

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Ep. 12 - GEICOs of the 21st Century

Today’s episode is called GEICOs of the 21st century. The big idea I was trying to communicate to my investors at the time was that I was evolving from pursuing investments in “cheap” securities, to instead pursuing investments similar to GEICO when Ben Graham invested in it in 1948. Using…

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Ep. 10 - Investing in the Metaverse

What is the metaverse? Its full expression will be a persistent, immersive virtual reality. We will shop in the metaverse; we will hang out with friends; play games and sports; and learn about ancient Rome not by reading about it in a book, but by being there in person in a photorealistic Rome…

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Ep. 6 - Discovering Innovative Companies with Marcelo Lima

As investors, we must keep an open mind, but most people resist new ideas. In this episode, which originally aired in the 7Investing Podcast, Matthew Cochrane interviews Marcelo P. Lima about keeping that mental flexibility; how to learn new things; how to value fast-growing companies, the…

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Ep. 5 - Growth Underwriter: Marcelo Lima on valuing SaaS businesses; Zoom, Slack; Clay Christensen's disruption theory, Ben Graham's investment in GEICO, and more. Originally on The Acquirers Podcast by Tobias Carlisle

How did the internet fundamentally change business? It's all about zero marginal costs, and playing a different game: blanket the world, capture customers, and only then, monetize them. We discuss Zoom, Slack, Atlassian; talk about Ben Graham's investment in GEICO, in 1948; how GEICO was a…

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Ep. 0 - Introducing Increasing Returns

Hello, my name is Marcelo Lima and I’m an investment manager at Heller House. This is our podcast, Increasing Returns. The name Increasing Returns is inspired by W. Brian Arthur’s essay called Increasing Returns and the New World of Business, from 1996. That essay explains why the internet has…

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Ep. 1 - From Franchise to Ordinary Business

What is a franchise, and when does it turn into an ordinary business? This question was posed by Buffett many years ago. With the disruption wrought by the internet, many existing franchises are being destroyed... but many new ones are being created. This episode is a reading of our original…

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